When gas prices began to soar out of control, and seemingly will never stop soaring, some firms found a great strategic window.  One of these firms I believe would have been Honda.  Honda was always thought of as smaller fuel efficient vehicles, but back in 2001, who cared about fuel economy.  We always had a gas guzzler SUV and several trucks.  Hell even in the ninetees, fuel was relatively cheap compared to now.  Now that gas is hovering around the four dollar a gallon mark, and diesel has surpassed that, many people are fuel efficiency concious.  I don't blame them, my diesel '01 Cummins gets 14 mpg on a good day!  Having said that I think this was a great time for Honda and sales increased, due to their many fuel sipping models.  According to a source (http://voices.yahoo.com/top-eco-friendly-cars-last-decade-honda-has-insight-5136417.html) Honda led the way to offer green vehicles to the US.  All in all I think that Honda has a great chance still to take the lead in greener vehicles and offer consumers some relief at the pump with outstanding mileages.