Advertising can come in all different styles.  We all get sick of advertisements, but how are they categorized?  What is advertising?  Advertising, according to the textbook, is a paid form communication to the targeted market to get them to purchase their product or buy into their idea/viewpoint.  One type of advertisement is called institutional advertising which promotes ideas, political viewpoints, and organizational images.  Advocacy advertising is another type of advertising, where the viewpoints of the firm and how they stand on the subject matter.  Product advertisement is just simply advertising the product and all the great things about it.  Pioneer advertising tries to invoke a need within the customers to purchase the product by displaying the benefits of the product.  This type hopes to create a demand for the product.  Competitive advertising can be interesting, since it tries to promote the benefits of their product versus "the other" product.  These advertisements will try to show how their product beats the competition in what ever area that they think will give them more customers.  Comparative advertisement compares the brand with one that is very well known.  Reminder advertising is simply putting an advertisement out there that lets the customer know that they still exist and reinforces all the benefits associated with their product.  Reinforcement advertising lets the customer know that they have made a wise decision in picking their product.  There are many types of advertisements, and I'm sure we've all seen these in some form or another on TV.  It's interesting to see how firm's decide which type will work best for them, or if they use a combination of a few.